AI Marketing Gains Momentum as Stagwell Acquires ADK GLOBAL
NEW YORK and TOKYO – January 16, 2025 – Stagwell (NASDAQ: STGW), the global challenger network, has officially acquired ADK GLOBAL, a subsidiary of ADK Holdings Inc., furthering its ambitious expansion across Asia-Pacific.
This strategic move strengthens Stagwell’s position as a leader in AI-driven marketing solutions, extending its capabilities across 14 key markets, including Japan, India, Singapore, and beyond.
The acquisition combines ADK GLOBAL’s deep understanding of local markets, media, and consumers with Stagwell’s advanced AI-powered marketing tools.
The collaboration aims to revolutionize regional marketing strategies while providing customized solutions for global brands such as LG, Google, Adidas, and Shanghai Disney Resort.
“Our vibrant APAC division is significantly enhanced by ADK GLOBAL’s addition,”
stated Mark Penn, Chairman and CEO of Stagwell.
Toshiya Oyama, President & CEO of ADK Holdings, highlighted,
“This partnership will enable us to provide even more optimal solutions to our clients by integrating ADK’s expertise with Stagwell’s global network, bolstering our content initiatives like anime and IP.”
Yasuyuki Katagi, CEO of ADK GLOBAL, added,
“By leveraging Stagwell’s global scale, we will enhance our integrated marketing solutions, driving significant growth for our clients’ businesses.”
This acquisition is part of Stagwell’s broader 2024 growth strategy, following 11 acquisitions across regions like MENA, Europe, and North America.
With over 2,000 team members now in the APAC region, Stagwell cements its leadership in delivering comprehensive media, creative, and PR solutions tailored to local and global needs.
By integrating cutting-edge AI technologies and fostering regional innovation, Stagwell and ADK GLOBAL are set to transform the marketing landscape across the APAC region, positioning themselves as key drivers of modern digital transformation.
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