Block Launches ‘Bitcoin is Everyday Money’ Campaign, Calls for De Minimis Tax Reform

The initiative advocates for common-sense tax policy to unlock bitcoin’s utility as a method of payment

Block, Inc. today launched “Bitcoin is Everyday Money,” a campaign advocating for a de minimis tax exemption that would modernize how bitcoin is treated under U.S. tax law. The campaign kicks off in Washington, D.C. with on-the-ground activations, educational content, and a direct advocacy tool enabling Americans to contact their members of Congress in support of reform.

Nearly 50 million Americans currently own bitcoin, and around 30 million Americans run small businesses. Starting November 10, 2025, millions of Square sellers in the U.S. became eligible to accept bitcoin at the point of sale. Today, under current tax rules, bitcoin is classified as property, meaning every purchase – from a cup of coffee to a group dinner – could trigger a taxable event. This creates unnecessary complexity for taxpayers, and discourages the everyday use of bitcoin as a method of payment. A value-based de minimis would exempt everyday transactions, such as those under $600, from capital gains taxation and reporting requirements, reducing compliance burdens for taxpayers, brokers, and the IRS, while unlocking bitcoin’s potential as a peer-to-peer electronic cash system.

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“Bitcoin has matured from a speculative asset into a practical payment method, but outdated tax policy is holding it back,” said Owen Jennings, Business Lead at Block. “A de minimis tax exemption would further unlock bitcoin as everyday money, enabling people to actually spend it at their local coffee shop or restaurant without triggering complex tax calculations. This is about removing barriers to economic empowerment and letting innovation serve Main Street businesses and consumers.”

The campaign features billboards and digital displays throughout Washington, D.C., alongside experiential activations at local businesses that demonstrate bitcoin’s real-world use as a payment method. A dedicated campaign website enables visitors to learn about the policy and contact their representatives urging support for a $600 de minimis tax exemption for goods and services.

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Block has been the leader in building bitcoin infrastructure and tools that make bitcoin more accessible. The company’s bitcoin ecosystem includes Cash App’s bitcoin buying, selling, and spending capabilities; Bitkey, a self-custody bitcoin wallet; Proto, a suite of bitcoin mining products and services; Spiral, which builds and funds open-source projects advancing bitcoin adoption; and Block’s recently announced Square Bitcoin, the first fully integrated bitcoin payments and wallet solution, built for local businesses of all sizes.* Consisting of Bitcoin Payments and Bitcoin Conversions, Square Bitcoin enables sellers to accept bitcoin payments, automatically convert card sales into bitcoin, and manage their bitcoin alongside their other business finances, all within the Square ecosystem.