CoinFlip Expands Employee Access to Digital Assets via Payroll Program

The New Workplace Perk Offers Employees Ability to Convert a Portion of Their Paycheck into Digital Assets

CoinFlip, a leading U.S. based global digital currency platform company, today announced the launch of ‘CoinFlip Gradual,’ a new workplace perk that enables employees to invest in cryptocurrency directly through payroll purchases on a recurring, automated basis. Centered around CoinFlip’s mission of helping people access the digital economy, CoinFlip Gradual provides a low-lift way to enhance benefits packages and empower employees to build a crypto portfolio with ease.

CoinFlip Gradual makes crypto investing simple, no experience with digital assets is required. It’s a hands-off, “set it and forget it” way to build a digital asset portfolio and take part in an emerging financial system. Investments are made automatically and consistently, with assets delivered straight to each employee’s personal digital wallet for full ownership and control. Over time, participants gain real, hands-on experience with crypto while building financial confidence and empowerment. For employers, it offers a no-cost, forward-thinking perk that enhances traditional benefits packages, helping attract and retain top talent who prioritize financial flexibility and modern tools.

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“By giving employees easy, secure access to cryptocurrency through their paycheck, we’re helping more people take their first step into the digital economy—on their terms,” said Ben Weiss, CEO of CoinFlip. “We are excited to offer a practical way for companies to invest in their team’s financial well-being and demonstrate a commitment to innovation, inclusion and increased economic opportunity.”

CoinFlip Gradual is backed by the company’s competitive liquidity, trading, and 24/7 human-led customer support, ensuring secure, compliant transactions every step of the way. Now available for U.S.-based companies to onboard, the program allows employees to contribute to Bitcoin, Ethereum, SOL, USDC and USDT, with plans to expand supported digital assets in future phases. Paycheck allocations can range from as little as $25, and employees have the flexibility to set up recurring purchases across multiple assets simultaneously.

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