Intuit, NFL & 49ers Foundation Team Up During Super Bowl Week to Boost Financial Literacy

Intuit to host Financial Literacy Forum with San Francisco 49ers’ Christian McCaffrey

The company also launches its annual Intuit Hour of Finance Challenge inviting schools nationwide to help make today’s generation the most financially confident yet

Intuit Inc, the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, announced today its partnership with the NFL’s Inspire Change Initiative and the San Francisco 49ers Foundation to host a Financial Literacy Forum for hundreds of Bay Area high school students.

As part of Super Bowl LX week, Intuit will introduce students to the core concepts of personal and business finance through its annual Super Bowl Financial Literacy Forum and kick off its annual Hour of Finance Challenge nationwide. Guided by its mission to power prosperity around the world, Intuit is committed to leveraging its platform to transform traditional ways of learning about finances into an active, hands-on journey to teach students everything from managing credit to building lasting wealth.

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Financial Literacy Forum

The Forum will host San Francisco Bay Area high school students who will dive into real-world financial and business activities, from running a business, building strong credit, and understanding how taxes work, to designing eye-catching marketing campaigns through hands-on, interactive experiences designed to make learning fun.

Greg Johnson, Intuit’s Chief Commercial Officer, will moderate an engaging conversation with San Francisco 49ers’ running back, Christian McCaffrey about his own financial experience, reinforcing a powerful connection: the same habits that help teams perform at the highest level – planning, practice, and smart decision-making – are the same habits that build long-term financial confidence.

“Financial literacy is a foundational life skill, and it’s never been more important to reach students early with learning that’s practical and engaging,” said Dave Zasada, Vice President of Education and Corporate Responsibility at Intuit. “By teaming up with the NFL and the 49ers Foundation during Super Bowl week, we’re meeting students in a moment that already captures their attention, and helping them build financial literacy, capability and confidence that enables future financial success.”

“Access to financial education is fundamentally about access to opportunity,” said Anna Isaacson, NFL Senior Vice President of Social Responsibility. “Through Inspire Change, the NFL is focused on breaking down systemic barriers that limit economic mobility, and partnerships like this allow us to meet young people where they are with tools that can have a lasting impact. By aligning this work with Super Bowl week, we’re using the league’s largest platform to advance equity beyond the field.”

“For nearly 35 years, the 49ers Foundation has been committed to educating and empowering youth across the Bay Area, using the game of football as a catalyst for opportunity and growth,” said Justin Prettyman, 49ers VP of Philanthropy and Executive Director of the 49ers Foundation. “By partnering with Intuit and the NFL during Super Bowl week, we’re building upon that history by equipping the next generation with the financial knowledge and confidence they need to shape their futures.”

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Hour of Finance Challenge

Intuit is also kicking off its annual Hour of Finance Challenge, a nationwide movement inspiring educators to spend at least one hour teaching financial literacy in their classrooms this spring.

The Hour of Finance Challenge makes it easy for educators to teach core personal finance concepts using free, plug-and-play resources that can be completed in 60 minutes or less, with little to no prep time required.

As part of the 2026 Challenge, Intuit is partnering with Next Gen Personal Finance (NGPF) to expand activity options and deepen educator engagement. In addition to Intuit’s Credit Climber game that provides hands-on learning to students on how to build credit, educators can now choose to incorporate NGPF’s Money Magic budgeting game, which challenges students to make trade-offs, set savings goals, and practice smart spending decisions through real-world scenarios. Together, Intuit and NGPF are helping educators bring financial literacy to life in ways that feel even more approachable, modern, and impactful.

Educators can run Hour of Finance activities with students anytime between February 23 and April 15 to complete the challenge, with opportunities to earn recognition and awards like certificates, badges, and cash awards for school supplies based on school participation.

Together, these initiatives reinforce Intuit’s commitment to help 50 million students become financially literate, capable, and confident by 2030, leveraging the power of community partnership, cultural moments, and interactive learning to make financial education more engaging, and more accessible, for every student.

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